Archive for the ‘Real estate marketing’ Category

The Laguna Niguel Real Estate Market


2010
01.26

Laguna Niguel is city located in Orange County. In the past 6 months, real estate values of homes in this area were on a slight decline. However recently, market activity has been surging and it looks as if the spring of 2007 will may prove quite profitable for Laguna Niguel. Local real estate agents are once again reporting multiple offers on some homes. Usually properly prices homes in this Orange County community sell fast. Those who purchase homes or other property anywhere in Orange County or in the Community of Laguna Niguel are likely to be attracted by this community for a variety of reasons including natural beauty, excellent weather, good schools, and the fabulous Southern California Lifestyle away from the hustle of the cities but close to upscale malls, services, and restaurants.

Laguna Niguel is known for its selection of fine schools as well as for its attractions. One of the beauties of this area that many people enjoy is the scenic view of the Salt Creek State Beach. Furthermore, five-star resorts such as the St. Regis and the Elegant Ritz Carlton are located in this area, as well as the well-known Dana Point boat harbor. The Laguna Niguel area is also known for its cliffs that hover over vast land below. Residences of this area consider it to be one of the most peaceful to live in, and there are residential properties listed in this area which range from $300,000 to over $30 million dollars. Some commercial properties in this area-when made available-are listed for even higher. Many different types of homes are listed for sale in the Laguna Niguel and surrounding areas. Some of the different styles of residences made available include single family homes, condominiums, estate homes, and more. Rarely is vacant property available.

The Real Estate Market Crash of 2008: How Did We Get Here?


2010
01.25

Before the real estate market crash of 2008, there were the prophets. They spoke of a real estate balloon that was bound to burst and take down the real estate market as well as the economy. Even with all of this prophesying, many were taken by surprise when the once lucrative real estate market began to crumble.

So, what caused the collapse? The main culprit was the subprime lending market. When this market crashed, a large amount of companies faced foreclosure. Even the companies that did not foreclose suffered losses that amounted to billions of dollars.
You may have already heard news reports about the subprime market crash. If you are like most, however, you may not know what the crash meant to individual property owners. You may even have questions regarding how we got in this situation to begin with.

Over the past few years, subprime mortgages were the biggest trend in real estate lending. Buyers who were unable to qualify for conventional mortgages could obtain financing via a subprime mortgage. People who obtained these loans often had to pay high interest rates.

Lenders obtained the money to pay for these mortgages from a variety of sources. Many companies secured loans at low interest rates and then loaned that money out to buyers at a higher rate. Some of the money was borrowed from central banks.

The Situation of Real Estate Market


2010
01.24

 

For some months Italian real estate market has been going through a crisis, not dramatic like US real estate crisis, but that it’s slowing down businesses and marking down real estate’s prices.

 

 

 

The number of families that decided to buy a house has fallen by approximately 0,5%, and families that bought one, considered the price as a the most important factor for their choice. Just as secondary factors they considered all other factors, such as location, comfort level, proximity to workplace, public transportation network or presence of many businesses in the neighborhood or if they have children, the presence of day nurseries or of other useful facilities. This happens because families need to spend less money and so they have to satisfy themselves with cheap houses even if not very comfortable.

 

Since last years the number of families not satisfied or not very satisfied of their houses is increasing from 10% in 2006 to 30% in 2008.

 

 

 

Regarding the supply of real estate properties, in the two year period of 2007-2008, just 1,6% of interviewee families sold out their house, 1,3% less than in 2006. Most families sold their house just to buy another house.

 

5 Steps to Successful Real Estate Marketing


2010
01.15

There are essentially 5 steps to being successful in real estate marketing. Before we go into the 5 steps of real estate marketing, I want to encourage you to become a student of marketing. The moment that you are able to find your own deals – on demand – the more money you will make! It’s a direct correlation.


When I started out in real estate, I didn’t understand how to “really” market for deals. I was depending upon real estate agents, local real estate investing groups, etc. I did a lot of deals, but I realized I wasn’t making the kind of money I knew I could in estate.


Follow these five steps to successful real estate marketing and you’ll be on your way to filling your own funnel full of five-figure deals.


1. Define Your Target Market:

You must be focused! If you run in too many directions, focusing on too many real estate markets, you’ll always be skipping around, never getting ahead. You need to learn overcome objections; you need to know how to handle the different situations that arise. Once you master one market, then you can duplicate your system across market after market. For instance, you may choose to start working with foreclosures or out of state owners. Once you get the real estate marketing system in place for one, add the other. Then, you can simply duplicate it over and over again!

Worldwide Investment Distortions in Stocks, Real Estate Markets


2010
01.13

Today an investor needs to be aware of and cautious about the distorted worldwide investment climate that exists thanks to the policies since 2000 of the US Federal Reserve System and the departed chairman Alan Greenspan.

Mr Greenspan thought that the answer to all financial problems was simply to create more money. But not by actually producing more goods and providing services but by the unchecked sheer power of the money creation tools of the magical United States Federal Reserve system. Without going into all of the details in this short article the money was created out of thin air without any backing whatsoever. And not a little of it, enormous liquidity was provided under the chairman’s rein.

In fact, Greenspan was essentially giving away money for free as he and the Federal Reserve lowered rates far below the inflation rate. No wonder so many people and corprations took on a boat load and a half of debt.

The unprecedented creation of liquidity in the US financial system attempted to cover up the effects of the towering twin trade and fiscal deficits sustained by the US and to prop up and to enhance the performance of a basically weak economy that in recent years has had its’ manufacturing base severely eroded as jobs move overseas or simply vanish.

Only blatant changes made in the economic number reporting statistics, very creative accounting practices, and the enormous artificial expansion of the money supply kept the US economic numbers from looking as they truly are; which are sub par performance levels for the weakest economic recovery on record.


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